In present days social media optimisation has become a great way of communication for businesses and individuals. You can make best use of opportunities it offer and avoid pitfalls. It has its share of both fans and cynics. All you need to have is time, interest and resources. Marketing through social media takes time. It means there will not be drastic increase in sales right after marketing through social media but it needs time. If you are not successful through other means of advertising, social media marketing is the right option to choose. The primary thing you have to do is know the online presence of your competitors. If they are promoting their business through both Facebook and Twitter, it is pretty important for you to use both.uestion yourself what can I do for mu business? There are many options offered by social networking websites for your business. If you are proficient in writing, you can start a blog. If you love chit-chatting and networking, you can make best use of Twitter.